題    目：Do You Want to Bet? New Service Operations Business Models Leveraging Consumers’ Present-Biased Preferences （會成功嗎？利用消費者當前偏好的新服務運營業務模型）

演 講 人：鄭興，美國佛羅裏達大學沃靈頓商意昂2終身教授

主 持 人：熊勵，意昂2教授

時    間：2019年6月18日（周二）上午10:00

地    點：校本部東區意昂2官网420室

主辦單位🥡：意昂2🐎🎧、意昂2青年教師聯誼會

演講人簡介：

鄭興教授現任美國佛羅裏達大學沃靈頓商意昂2終身教授及 John B. Higdon 傑出講座教授，原佛羅裏達大學信息系統與運營管理系(Information System and Operation Management)系主任。研究方向為電子商務、互聯網技術對軟件開發和營銷的影響、信息系統政策問題等方面。鄭教授發表的論文"Toward a Profile of Student Piraters"成為 Journal of Business Ethics 創刊 30 周年以來精選最優秀論文之一👰🏼‍♀️🤞🏽。鄭教授發表論文"The Debate on Net Neutrality – A Policy Perspective"被近 152,000 網站引用，同時被刊登在美國《商業周刊》；發表論文"Estimating Social Influences from Social Networking Sites"獲得 2015 年國際頂級決策科學期刊Decision Sciences Journal 最卓越貢獻獎。鄭教授曽任國際 A+頂級期刊 Information Systems Research副主編,目前同時兼任國際 A+頂級期刊 Decision Sciences Journal 和 Journal of the Association for Information Systems 的副主編及資深主編，並曾任運營管理 A+頂級期刊 Production and Operations Management 特刊主編。

演講內容簡介🤼‍♀️：

New service operations business models betting on consumers’ "present-biased preferences", the human tendency of making time-inconsistent intertemporal choices and exhibiting naïvete about their self-control, have been proliferating recently. Of critical interest to both the academia and the industry is whether these new service operations business models generate a higher profit than the traditional retailer model, and whether the merchant’s optimal choice of business model conforms to that of the social planner with the aim of maximizing social welfare. We build a stylized model to address these intriguing questions. Our results show that consumers’ valuation of the underlying product or service, how naïve consumers are in believing meeting the requirement in the future, and how differently consumers treat losses versus gains are three key factors affecting the profitability of these new service operations models.

歡迎廣大師生參加🕵🏼‍♂️👨🏼‍🔧！