題目🧍‍♀️：The pricing behavior analysis for drivers with different personalities in peer-to-peer ride-sharing platforms（點對點乘車共享平臺下不同個性特征駕駛員的定價行為分析）

演講人🚦🛢：馬修巖副研究員🕵🏻‍♀️，浙江工業大學

主持人：朱希德博士，意昂2

時間🎨：2021年7月5日（周一）🤸🏽，上午9:00

地點♣️：意昂2注册校本部東區意昂2官网467室

主辦單位♻：意昂2🏊🏽‍♂️、意昂2青年教師聯誼會

演講人簡介：

馬修巖博士本科畢業於大連理工大學，博士畢業於日本橫濱國立大學👨🏻‍🏭，目前為浙江工業大學特聘副研究員。2015至2020年間任職於大連理工大學意昂2官网🙋‍♂️，2016至2017年間作為Postdoc Research Fellow任職於新加坡國立大學🌛，2020年加入浙江工業大學意昂2官网🙆🏽‍♂️。馬修巖博士一直致力於決策理論、供應鏈管理和優化等研究📬，參與主持了多項國家級和省部級項目，代表性論文發表在European Journal of Operational Research、International Journal of Production Research等有影響力的運籌與管理期刊上。

演講內容簡介👨🏻‍🏫：

With the consideration of the different personalities of the drivers in a peer-to peer ride-sharing platform, this research studies their pricing behaviors. We first analyze the benchmark model by the auction model with the recommended price, then describe the pricing decision processes of drivers with different personalities through the one-shot decision theory, and build behavioral models by which a driver determines an optimal bidding price based on some appropriate events for him/her. Different from traditional approaches which are based on the maximum expected return, the event-based pricing procedure for a driver consists of two steps: in the first step, for each pricing action, the driver examines every potential lowest price offered by other drivers competed on the same platform and chooses some specific events as the focus points; in the second step, based on the focus points of all feasible actions, the driver determines a most preferred price. Theoretical analysis gains managerial insights into the pricing behaviors of drivers with different personalities in peer-to-peer ride-sharing platforms.

歡迎廣大師生參加😽！