個人簡介：

意昂2意昂2工商管理系副教授，碩士生導師。2015年12月畢業於華中科技大學意昂2官网，獲管理學博士；2014年9月到2015年9月間受國家留學基金委資助赴美國伊利諾伊大學香檳分校（University of Illinois at Urbana-Champaign）聯合培養♌️。近年來在國際主流期刊Electronic Commerce Research and Applications, Internet Research, Journal of Business Ethics, Telematics and Informatics, Journal of Product & Brand Management, Journal of Business & Industrial Marketing等發表論文近20篇👰🏻。擔任國際期刊Electronic Commerce Research領域副編輯（Area Editor），Journal of Consumer Behavior編委（Editorial Review Board），擔任IEEE Transactions on Engineering Management, Electronic Commerce Research and Applications, Journal of Business Ethics, Psychology & Marketing, Electronic Markets等國際期刊審稿人。

主講課程：

戰略管理(本科)

管理學(本科)

專業英語（碩士）

學術兼職：

Electronic Commerce Research領域副編輯

Journal of Consumer Behavior編委

科研論文：

1. Junyun Liao, Xuebing Dong*, Yulang Guo, Examining knowledge contribution in firm-versus consumer-hosted virtual brand community. Electronic Commerce Research and Applications, 2020, 41, 100963.

2. Xiaojun Fan, Nianqi Deng, Xuebing Dong*, Yangxi Lin, Junbin Wang, Do others’ self-presentation on social media influence individual’s subjective well-being? A moderated mediation model. Telematics and Informatics, 2019, 41, 86-102.

3. Xuebing Dong, Hongbo Li*, Does online media sequence matter in product marketing? Electronic Commerce Research and Applications, 2018, 28: 44-53.

4. Xuebing Dong, Yaping Chang*, Shichang Liang, Xiaojun Fan, How online media synergy influences consumers’purchase intention: From the perspective of broadcast and interactive media. Internet Research, 2018, 28(4):946-964 .

5. Xuebing Dong, Yaping Chang, Xiaojun Fan*, Effects of the characteristics of online multimedia synergy on consumers’ message acceptance and message response, Online Information Review, 2017, 41(5): 710-727.

6. Xuebing Dong*, Yaping Chang, Yawei Wang, Jun Yan, Understanding usage of Internet of Things (IOT) systems in China: Cognitive experience and affect experience as moderator, Information Technology and People, 2017, 30(1): 704-716 .

科研項目🚮🤕：

1.國家自然科學基金青年項目, 71702097,移動短視頻對消費者購買的影響機理研究，2018/01-2020/12, 18萬元,主持

2.中國博士後科學基金面上項目（一等）, 2017M610245,移動視頻直播對消費決策的影響機理研究, 2017/03-2018/08, 8萬元,主持

3.上海市軟科學重點項目, 20692192300,醫療機器人的應用績效、商業模式及創新政策研究, 2020/07-2021/06, 5萬元,主持